As part of a EU antitrust case – Google will now begin labeling its own services in search results

According to a report by the Financial Times, Google is now offering to label its own services that appear in Google powered search results as part part of an ongoing antitrust inquiry by the European Commission. Google has identified these services as “maps, stock quotes, airline flight details” or any other information coming directly from Google’s own products. Google’s promotion of its services over its competitors was named as one of the four concerns the European Commission had in their investigation.

Despite, Google’s commitment to implementing this new measure, the search giant must still resolve the Commission’s other three concerns. Those concerns center around lower rankings of competing services, indexing results from competitors, and the limited ability for advertisers and sites to move to other search engines. If Google is unable to address these concerns  they face charges by the end of this year. Earlier in the year, Google faced additional scrutiny based on the the FTC expanding its antitrust probe to include Google+ and its effect on search rankings. Never the less, the FTC will certainly be keeping an eye on the outcome of the European Commission’s decision closely as to see how it will impact their own case in the US.

Financial TimesPaid Content via The Verge

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