ASUS, the Taiwanese manufacturer behind the Nexus 7 tablet has revealed the company is closing in on one million sales per month. Following the company’s earnings call yesterday, ASUS revealed they were at 500k per month, then 600k, then approached 700k per month with their most recent estimates now approaching one million per month.
“At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million,” Asustek Chief Financial Officer David Chang told The Wall Street Journal.
It was earlier this month that speculation began over Nexus 7 sales as Google’s revenue figures indicated ASUS was closing in on the 800,000 – 1 million mark. Sales of the Nexus 7 are likely to continue climbing as Google unveiled a larger size with a 32GB model as well as an upcoming 3G model which will be compatible with more than 200 carriers around the world. Google is working to quickly expand the Nexus 7 into European and Asian markets.
The real test for the Nexus 7 will be how the iPad mini fares once it’s released to the world. The mini may be priced higher, but the promise of Apple’s ecosystem could lead to an uphill battle for Nexus 7 sales this holiday season even as the ASUS tablet offers far more for the money. The release of the mini may be the most pressing competition for the Nexus 7, but we still can’t ignore Amazon’s focus on the Kindle Fire HD, also priced at $199 as another solid competitor in the Android space.
Google spokeswoman Caroline Hsu says the company has not released sales figures for the Nexus 7.