Matias Duarte, Google’s Head Of Android User Experience Explains The Lack Of SD Cards In Nexus Devices

Google’s head of Android user experience, Matias Duarte is engaging Google+ users with some in-depth answers to pressing questions about the Nexus and Android experience. As of this writing, he’s still taking questions and there’s no shortage of discussion on the answers he’s already provided. So far, we’re taking a look at why there are no SD cards in Nexus devices and why on-screen buttons are consistent in Jelly Bean?

We’ll continue updating the post as more answers arrive.

Google+ Matias Duarte

 

Why did you make the system buttons and status bar consistent across all devices in Jelly Bean?

Consistency and usability are really important to us, and that’s something we strive to improve in every new version of Android. With Honeycomb we first introduced the idea of a completely onscreen navigation UI which gave us unprecedented flexibility in how that UI adapts and transforms – both when you turn the device in your hands and when the software changes and has different control needs. Now in Jelly Bean we’ve made the universal software navigation buttons and system bar consistent across all screen sizes.

This new configuration is based on usability research we did on all of the different form factors and screen sizes that Android runs on. What mattered most of all was muscle memory – keeping the buttons where you expect them, no matter how you hold the device.

Phones are almost always used in portrait mode, flip sideways occasionally, and never go upside down. As screen sizes get larger though, any which way goes. Imagine the frustration you’d feel if every time you picked up a tablet off the table ‘the wrong way up’ you found yourself reaching for a home button that wasn’t where you expect it to be? That irritation adds up and over time like a tiny grain of sand in your shoe and undermines the rest of your experience.

The Jelly Bean system bar always keeps the same 3 buttons where you expect them. This happens dynamically for every screen size, up until you get to small handheld screens where stacking the bars in landscape mode would leave too little vertical space.

The second thing we discovered was that there are almost as many different ways of holding our devices as there are people. In fact people love to use their Nexus so much that they use them for such long periods of time that having a single ‘correct grip’ is actually counter productive and increases hand strain. The Jelly Bean navigation buttons work equally well for left handers and right handers, one handed use, or two handed use, and for devices you’re carrying, resting on your knee, or putting on the table.

Last but not least, by unifying the design we are now able to put Notifications and Quick Settings right where you’d expect them, and only one swipe away.

Why don’t Nexus devices have SD cards?

Everybody likes the idea of having an SD card, but in reality it’s just confusing for users.

If you’re saving photos, videos or music, where does it go? Is it on your phone? Or on your card? Should there be a setting? Prompt everytime? What happens to the experience when you swap out the card? It’s just too complicated.

We take a different approach. Your Nexus has a fixed amount of space and your apps just seamlessly use it for you without you ever having to worry about files or volumes or any of that techy nonsense left over from the paleolithic era of computing.

With a Nexus you know exactly how much storage you get upfront and you can decide what’s the right size for you. That’s simple and good for users.

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CMH_2090 12 pts

I have never really swapped out SD cards. no need to unless you are upgrading to a larger one

robertcruz1992 5 pts

to ejsu28  to be honest im good with phones and all and even rooting the SD settings on the EVO LTE on sprint is really just stupid and is somewhat of a pain in the.....YEA.so give the evo lte a try and for example download a few songs using apps and then save pictures and download apps from root applications.then check your storage settings and how much storage space is left for your enternal sd external and theres also the storage card.YEA theres like 3 separate locations to which all your stuff goes to.

ejsu28 6 pts

 robertcruz1992 I am not sure I completely understand what you are saying, but I know there are people doesn't understand the differences, and then there are people that knows how to work with a phone, for these people, this option is no longer there. Even for those who doesn't know a thing about storage, they will get pretty pissed off in couple of weeks when they can't download another app or take another photo because the storage has ran out. 

 

I am willing to say that most people who pick up this Nexus 4 will most likely know a little bit about phones. Otherwise they will be buying phone from a carrier and whatever was pushed to them at the store. Nexus customers are buying these phones most likely because they know better. 

ejsu28 6 pts

I think the answer on the SD card is pure BS. Don't treat your customers like they are stupid. I haven't, in my life, heard of anyone got confused about external SD cards. If your customers can be confused so easily, they wouldn't have a SD card installed in the first place.

I am already pretty pissed off when they took away App to SD function, now they are not even going to offer external SD.

 

Stop acting like Apple, Google.

CMH_2090 12 pts

 omerjawad96  ejsu28 not everyone is an android nerd in theior mothers basement who doesnt shower and spends all day rooting their phones while eating stale dorritos and flat mt dew  and maybe a taco from taco bell.

sprodigy 5 pts

 CMH_2090   What does that even mean?

ejsu28 6 pts

 CMH_2090  omerjawad96 Yeah ok. I have no idea external SD card needed rooting. Thanks for the information, and you don't need to tell us how you live your life.

Amphibliam 5 pts

I have to say that answer sounds like when Apple said that Wireless Charging would be too complicated for users. It doesn't make even a little sense, and there is no reason an SD card could be detrimental to a user's experience. I have  Galaxy S III, and I also liked that I was able to pay $50 less for my phone and then get a 16 GB card for ~$20, so I saved $30. Even if you don't want the SD card slot, don't use it. No one's making you. But not having one stops all the users who DO like them from using them.

CMH_2090 12 pts

 Amphibliam and how often do you swap them? 

MdXMaxX 21 pts

... I thought the answer was going to be more sensible than that.  That sounds like some BS excuse a company like Apple would use.  Since when was the focus of Android simplicity over functionality?

chadmd23 6 pts

 MdXMaxX It's a developers phone, not a media users phone.  If you want a phone with removable SD card, there are plenty on the market.

Tabe 6 pts

 chadmd23  MdXMaxX Yeah, because developers hate removable storage...

chadmd23 6 pts

 Tabe  MdXMaxX Glad all of the mac fanboi trolls found this blog.

CMH_2090 12 pts

 chadmd23  Tabe  MdXMaxX Truth hurts

CMH_2090 12 pts

 MdXMaxX because android is no longer for nerds