Study: Android Tablets Steal Significant Market Share From Apple – Leap to 48% of Tablet Ownership in 2012

Research organization Pew Internet & American Life Project conducted a survey on U.S. adult tablet ownership. The survey itself reveals some very surprising information. According to Pew – Android tablet ownership rose from 15 percent in 2011 to 48 percent in 2012. This increase in Android ownership is attributed to reduced pricing for Android tablets (Amazon’s Kindle Fire and Google’s Nexus 7 helping to set this trend) as well as panning interest for the higher-priced models of Apple’s iPad.

The study found that Android-based devices are now at 48 percent overall: approximately 21 percent own the Android-inspired Kindle Fire, 8 percent own the Samsung Galaxy, and the remaining is a mix. It is worth noting Android would only hold 27 percent without the $199 Kindle Fire. This might be a bit alarming however for Google, as Amazon has made it very clear they are trying to distance themselves from Android by creating their own vision and brand. Please keep in mind, the survey did not include Google’s Nexus 7 or Amazon’s Kindle Fire HD as they were not yet introduced. How these 2 devices could alter these numbers is not known but both have certainly had solid sales performances. The final numbers also reflect world-wide sales data, which according to Pew, place the iPad at 61 percent and Android at 31 percent. Certainly with the new launch of Amazon’s Kindle Fire and Google’s Nexus 7 in these markets the numbers may start to reflect their U.S. counterpart at some point.

An excerpt from Pew’s study and analysis:

Over the last year, tablet ownership has steadily increased from 11% of U.S. adults in July of 2011 to 18% in January of 2012, according to PEJ data. Currently, 22% own a tablet and another 3% regularly use a tablet owned by someone else in the home. This number is very close to new data, released here for the first time, conducted in a separate survey by the Pew Internet & American Life Project on July 16 through August 7 2012 that found 25% of all U.S. adults have a tablet computer.

The growth in tablet adoption is likely related to the advent of the lower-priced tablets in late 2011. Overall, about two-thirds of tablet-owning adults, 68%, got their tablet in the last year, including 32% in 2012 alone. That has lessened Apple’s dominance in the market. Now, just over half, 52%, of tablet owners report owning an iPad, compared with 81% in the survey a year ago.

 Pew Internet & American Life Project via 9To5 Google

Tags: , , , , , , , ,