Apple Tablet Market Share Drops As Overall Tablet Sales Increase

While Samsung may have the edge in smartphone sales, when it comes to tablets, Apple has dominated since the release of the original iPad. However, the newest third quarter results from the IDC suggests Apple’s iPad market share was responsible for just over half of the 27.8 million shipments worldwide. The IDC attributes part of Apple’s slight drop off as customers waited for the rumored release of the iPad mini, but expects to see some of those waiting turned off by the high price tag and move toward less expensive Android alternatives.

Samsung took second place on the tablet leader board with more than five million tablets shipped and a market share of 18.4 percent, thanks to Galaxy Tab and Galaxy Note 10.1 sales. As for Amazon and ASUS, both companies shipped around 2.5 million tablets each. Lenovo closes out the top 5 in tablet sales with a small bit of growth from last year.

Overall tablet sales grew by 6.7 percent during the three months of the third quarter, and 49.5 percent since the same period in 2011. It’ll be interesting to see how these numbers are affected by the release of the iPad mini as Apple just announced first weekend sales of three million between the iPad mini and iPad 4.

Engadget via IDC

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