iOS Overtook Android Late October, According To Kantar Worldpanel

According to Kantar Worldpanel, iOS actually overtook Android late October. On the 28th, iOS hit 48.1% market share in the US, dropping Android to 46.7%. With the iPhone 5 launch, it seems that iOS popularity went through the roof, blowing past Android (which had a very sizable lead).

This happened last year too. With the launch of the iPhone 4S, iOS took the lead for three months, proceeding to drop off while Android rose. This is obviously because iOS has a major release every year, and Android has one every week (see what I did there?).

This has been an eternal problem for Android. Crappy, barely usable phones are released for cheap, and when consumers buy them, they’re so disappointed they never go back to Android. Since there is no “budget” iPhone, only old ones, they’ll always work fine. Unfortunately, when you offer a cheap alternative to someone, they’ll often take it (even when it’s a worse option). This problem is not definitely not fixed, so I hope people stay away from most budget phones.

All of this data is in the US. If you look at the world, iOS never overtook Android at all. In the UK, iOS rose 5% but did not surpass Android. Apple is an American company, after all.

It’s just something interesting to think about. iOS does have its moments where it overtakes even Android’s massive market share. However, overall, Android is top dog. So tell us, what do you think about this info? Interesting, or irrelevant? Tell us in the comments!

All Things D

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