Kantar World Panel has released their end of November figures, and it shows that Apple is back on top in the US market while Android has been pushed back to second place. The report is compiled of 12 weeks worth of sales data with the final day being November 25th, 2012.
Not only did Apple beat Android, but it has also reached a major milestone by reaching the highest smartphone share ever in the US.
In October, iOS was also at the top spot with 48.1% share of the market, with Android following closely behind with 46.7%. iOS continued to grow, reaching 53.3% share of the market, while Android continued to decline to 41.9%.
Dominic Sunnebo, global consumer insight director at Kantar World Panel ComTech, said,
“Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
It’s not too much of a surprise that Apple has the top spot in the US market. People love iOS devices, and the iPhone 5 helped give it the boost it needed in terms of market share. However, it is a little surprising seeing Android’s market share declining, and at a pretty fast rate.
The situation isn’t looking too dire for Android, seeing as Android is growing in various other markets like Europe and Asia.