Google Chairman Eric Schmidt says that Android is definitely winning the smartphone war against Apple. Schmidt says that Google’s Android lead over Apple in the mobile market is similar to Microsoft’s desktop software’s lead over Apple’s desktops in the 1990s.
Schmidt says that Android has attained 72.4% of the mobile market in Q3 while Apple only grasped 13.9%. That percentage is only going to increase seeing as there are over 1.3 million Android device activations a day. He does know, however, that Apple leads Google in smartphone profits.
Eric Schmidt said,
“This is a huge platform change; this is of the scale of 20 years ago — Microsoft versus Apple, We’re winning that war pretty clearly now.”
Schmidt also remarks on the use of Android by various manufacturers, all of whom Google has to share their revenue with. He says that he is willing to make that sacrifice because it drives more benefit to Google in the long run, including demand for ads and the services offered by Google. He states,
“The core strategy is to make a bigger pie. We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.”
Google is geared more towards the advertising aspect of Android. With more users owning Android devices, they can charge a higher fee to advertisers who want to get their ads to 72.4% of the mobile market.
It’s not surprising at all that Google is winning the smartphone war. They have tons and tons of Android devices available for consumers and their pricing is very competitive.