Google has been moving into the retail space quite fast recently. With Google Shopping allowing people to search through products, and Google Wallet has allowed you to buy things easier, only taking one click and feeling little consequence, they seem to have quite the fondness for selling products. They’ve also been working on selling their own Nexus devices, like the Nexus 4, 7, and 10. They’ve opened a store for devices and accessories, and they’ve been fairly successful with it aside from the mess of a Nexus 4 launch.
However, in an interview, Google Shopping VP Sameer Samat has said “We aren’t planning on being a retailer… We don’t view being a retailer right now as the right decision.” He says that Google Shopping is meant to help other retailers, not help Google become one. Looking at the Nexus 4 launch, it’s fairly obvious that Google doesn’t yet have enough experience to become a retailer anyway, but we hope that they’ll improve their sales techniques soon.