HTC Further Confuses Us With Newly Announced One SV

Back when HTC announced their One line of phones, we had a lot of hope. We thought HTC would stop releasing a ton of phones at once and focus on only a few. This was shown to us with the new lineup: One X, One S, and One V. High end, mid end, and low end: all demographics are represented (except those who like keyboards, but that time is over). However, they started releasing other phones. For example, the EVO 4G LTE was a One X variant with a few changes. Then there was the DROID Incredible 4G LTE. Did either of these two phones get timely updates? Did they fit into the HTC lineup? No.

But the One line was safe. Until recently, that is. They also decided to release the HTC One VX, a phone higher end than the V but doesn’t quite match the One S. This phone has no particular demographic besides another carrier exclusive launch. Now it’s the One SV, a newly announced phone that’s slightly lower end than the One VX but still higher than the One V. Does this make any sense to you? No, because it’s stupid. The One line was supposed to be HTC’s unified, clean, and easy to understand line for consumers. Throwing more mid end devices in there will only confuse people, cost you more, and make enthusiasts mad. Really, why do you need three similar phones with strange names? What’s next, a One XS+ to be slightly better than the One S?

If you’re still here, the specs for this device aren’t that bad at all. Here’s a list:

  • 1.2GHz dual core Snpadragon S4
  • 1GB of RAM
  • 4.3″ WVGA Super LCD-2 display
  • 8GB of storage
  • 5MP rear camera, 1.6MP front camera
  • 1,800 mAh battery
  • Android 4.0
  • 4G LTE

This phone isn’t that bad, but it just doesn’t belong in the One lineup. HTC, get it together, you had a plan. UK carrier Clove is offering pre-orders, so hit the source link if you want to grab one. What do you think of this entire situation? Tell us in the comments.

Clove: HTC One SV | Android Police

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EVO3Davis 5 pts

I've always been a die hard HTC fan. Had em since the Winmo days. Theve always been high quality top notch devices. The problem isn't the devices, the problem is marketing of the products, the lack of timely updates, and the non uniformity of the phone line. I really hope things change for HTC...They change those things n they will be back on top. I love my HTC EVO LTE but the time it will take to see a jellybean update will cloud the thoughts of the devices greatness. Thank god for development communitys so I'm already running jb or else I prob would have upgraded by now and I'm not sure after 10+ years as an HTC user my choice at thus point would be HTC.

573W1E 18 pts

This is going to flop in the UK. Stuck on EE on expensive plans with little 4G data when you can get the better speced One S on 3 with unlimited internet for half the price per month with a free phone. What the hell are you doing HTC?

TheDark_Knight 77 pts

Agree completely! It doesn't make me like HTC phones any less but it does make me like HTC as a company less. On a side note, the EVO LTE and Droid Inc HD were sort of expected since they're names are popular on their own. Hopefully, but doubtful, HTC learns from Samsung and realizes removable batteries, expandable memory, and one device for all carriers is what consumers want. Make it happen HTC, make it happen.

Bird715 8 pts

I agree with the entire article. These kind of decisions are why when I trade in my HTC Sensation for a new phone, I will not be buying another HTC. I would rather they do a few phones really really well than a ton of phones and sacrifice quality for quantity. Instead, I will probably go with a stock android phone (though I prefer a smaller screen) or maybe Sammy.