Ever wondered how Samsung manages to sell so many phones over their competitors? If a new report is to be believed then the key looks to be pumping huge funds into marketing and advertising. Asymco put together a nice graph comparing the marketing funds put in by several companies even including such an enormous company as Coca-Cola. Looking at the report shows that Samsung spent about 11,375 million dollars in marketing in 2012 alone. I mean, is that really necessary?
It seems even crazier when you compare it to Apple who spends a great deal less. But you have to take into account that Apple is probably one of the most well-known companies in America so they don’t need to push their product advertising as much. Hopefully that money is really helping Samsung as that seems just a tad extravagant. Your thoughts on the matter are welcome in the comments below.