Google has announced that they have added localized graphics to the Play Store. This means that you can choose different images and videos for different regions. Whether it’s just changing language in screenshots or reflecting regional holidays for specific countries, it’s a great way to reach out to more customers. As more than two thirds of app revenue comes from outside of the US, Google puts an emphasis on making pages better for international users.
This is on top of already offering localized text, which can be translated for different countries in 49 different languages. It’s great to see Google focused on other parts of the world. Hopefully more countries will get paid Play Store access in the next year.