Samsung Chief Strategist Officer Says His Company Is To Device-Centric

It’ll come as no surprise that top execs from Company A use products from Company B to see how well the competition is doing and that’s exactly what Samsung’s Chief Strategist Officer is saying. In fact, Young Sohn, who started at Samsung in August as President and Chief Strategy Officer says his company can do more to focus on the future and tying the company’s vast product lines together.

Samsung has always been known as a device company, a semiconductor company, a display company, and now a mobile-phone company. We make really great devices, but actually if you think of our future, it’s in answering the question of how we put it all together and how we manage the data that’s coming out of these devices and encourage the innovation ecosystem for our platforms.

In an effort to understand his competition, Sohn admits to using a Mac, iPhone and iPad at home in combination with his company’s Galaxy line to see where they can improve.

OK, so think about Apple compared to Samsung. I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I’m a great example.

If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.

Look at your phone [pointing to my Samsung Galaxy Nexus]. It’s a better phone, in my view. It’s a better display. It’s faster. But eventually the connected ecosystem is really critical.

Sohn goes on to further say that he uses Samsung devices at work and Apple devices at home because the Apple ecosystem ties together better. Whether or not you’ll agree with that given Google’s deep ties between email, drive, contacts, and more all come together with various apps on Android is up to you. The thing is, that’s Google tying everything together and not Samsung directly and Samsung wants do better without relying on Google.

Sohn’s point isn’t that Apple makes a better cloud system overall, but that Samsung covers a lot of ground in their own product line and can do a better job at tying everything together like Apple. Sohn hopes that by placing Samsung R&D facilities smack in the middle of Silicon Valley, close to talent and critical innovation centers they will pick up on new technologies faster. For a Korean company to assign such a role to President-level exec shows just how committed the company is to improving. With all of Samsung’s muscle in the wireless industry right now, we have no doubt they’ll do exactly that.

The Verge via MIT Technology Review

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