Smart Connected Device Shipments Reach 303.6M in Q3 2012

The worldwide smart connected device market, which is composed of PCs, tablets, and smartphones, has reached a record 303.6 million shipments in Q3 of 2012, which totals 140.4 billion dollars.  That’s a 27.1% year-over-year growth in 2012.

Not only that, but Q4 is expected to continue to reach record sales due to the holiday season. The levels are expected to rise 19.2% over Q3, and 26.5% over Q4 of 2011.  Q4 shipments are expected to reach 362 million units shipped equaling 169.2 billion dollars. Holiday tablet sales, which are expected to grow 55.8% year-over-year, and holiday smartphone sales, which are expected to grow 39.5% year-over-year, are going to be the primary sources driving the Q4 growth.

In a slightly surprising twist, PC sales are expected to decline this quarter compared to Q4 of last year.

Samsung dominated Q3 of 2012 with a 21.8% market share with Apple following up in second place with a 15.1% share. Lenovo came in 3rd with 7%, HP with 4.6%, and Sony with 3.6%. HP was the only company in that line-up to have declined in sales, dropping from 7.4% in Q3 2011 to 4.6% in Q3 2012.

It should be noted that Apple is leading all of the other vendors in value with a total of 34.1 billion dollars in Q3, and an average selling price of $744. That’s $310 higher than Samsung’s average selling price.

Ryan Reith, program manager of Worldwide Mobile Device Trackers at IDC, stated,

“The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever. Both vendors compete at the top of the tablet and smartphone markets. However, the difference in their collective ASPs is a telling sign of different market approaches. The fact that Apple’s ASP is $310 higher than Samsung’s with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells.”

IDC expects the worldwide smart connected device shipments to surpass 2.1 billion units in 2016 equaling 796.7 billion dollars.

Another thing to note is that PC’s, which accounts for 39.1% of the smart connected device market, is expected to drop to 19.9% in 2016.

In response to these record shipments, Bob O’Donnell, IDC’s program vice-president of Clients and Displays, stated,

“Both consumers and business workers are finding the need for multiple ‘smart’ devices and we expect that trend to grow for several years, especially in more developed regions. The advent of cloud-based services is enabling people to seamlessly move from device to device, which encourages the purchase and usage of different devices for different situations.”

If it wasn’t obvious before, 2012 is Samsung and Apple’s year, and it looks like their momentum will continue well into 2013. However they’re going to have a lot of competition coming from every corner of the market. LG, Sony, and HTC are gearing up their battle plans to compete for the top market position. 2013 is going to be an amazing year for technology and the IDC can expect even more record breaking numbers.


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