The analyst firm, Strategy Analytics, is predicting that Samsung’s smartphone sales will grow by 35% in 2013, increasing its lead over Apple.
The analyst firm believes that Samsung’s wide range of devices will sell over 290 million smartphones, compared to last year when it believed that Samsung would sell about 215 million devices.
Strategy Analytics also predicts that worldwide smartphone sales will reach 875 million sales in 2013, which is a 27% increase over 2012. That means Samsung would have a 33% market share. The firm also believes that Apple will only see its share rise by 1%, totaling 21% in 2013.
Neil Mawston, executive director at Strategy Analytics, says,
We think Apple will have to launch an ‘iPhone Mini’ at some point over the next three years to address the hundreds of millions of prepaid users worldwide that cannot afford the current iPhone. The iPhone 5 is growing fast and profitably right now, so there is little incentive for Apple to launch an ‘iPhone Mini’ this year. We expect the iPhone Mini to be more likely next year, in 2014 when … Apple will be forced to discover fresh growth streams.
Strategy Analytics may not be too far off with its predictions. Samsung’s getting ready to launch its Tizen OS devices this year, and its Samsung Galaxy S IV will be a great hit. We’re most likely to see Samsung’s momentum build up throughout 2013 and we may even see it surpass the 290 million smartphone sales prediction.
Do you think that Samsung can sell 290 million smartphone in 2013? Or do you think Samsung’s era is over?