HTC Is Getting Ready To Launch Six Devices In Myanmar
HTC is looking to bring its smartphones to Myanmar. It is partnering with a local distributor, KMD Computer Group, as well as Myanmar IT to bring its smartphones to the Southeast Asian market.
The six phones HTC plans on launching include the HTC Butterfly, HTC One X+, HTC Desire X, HTC Desire VC, and the HTC Desire C. These phones will come equipped with localized features, including a Burmese language virtual keyboard.
Myanmar has recently opened up its telecom market to foreign companies. HTC is hoping to tap into that growing market, being the first mobile handset provider to offer high-end handsets to the country.
The country has a population of over 60 million people, so HTC is hoping to tap into this potential goldmine. This will also help HTC with its goal of bringing its handsets to as many nations as possible.
This is a great step in getting out of the deep financial rut HTC has found itself in, but HTC is going to need to do more in order to regain its profits and market share in the mobile market.
Hopefully the HTC M7 is the phone to do that.
ZDNet via HTC Source
It really is a shame that HTC has ended up the rut that it's in right now. I know Samsung has been releasing some pretty impressive hardware, but was there really a reason for the One X to be shadowed as heavily as it was? I chalk it up to bad luck - I mean they have a great commercial campaign here in the US running for the device. I was excited for it., but now if you talk to people they don't even seem to remember that it existed!
I really hope HTC can do well in this market. They're a company putting out some great hardware and they deserve to do well. I wonder what the economic situation is like in Myanmar, and what kind of cell reception and data services the majority of the population has access to.
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