IDC: Samsung Increases Its Lead Over Apple In Terms Of Market Share

apple-and-samsung

The International Data Corporation (IDC) has released its analysis of Q4 2012, as well as 2012 as a whole. They broke down the number of each company’s Q4 2012 shipments, market share, and more.

IDC’s results showed that Samsung has increased its lead over Apple in terms of market share, as well as increased its number of shipments drastically compared to the years prior.

Samsung has shipped over 63.7 million smartphone units in Q4, which is nearly 16 million more units compared to Apple, and about 27.5 million more than they shipped in Q4 of 2011. It’s also a 76% increase compared to last year.

In terms of 2012 market share, Samsung is leading over Apple by 14.5%. Samsung’s smartphones are being used by 39.6% of the population while Apple’s smartphones are being used by 25.1%. For Samsung, that’s a huge 129.1% increase in market share compared to 2011.

IDC Samsung Increases Its Lead Over Apple In Marketshare

IDC’s results also showed that Huawei is in 3rd place in terms of units shipped in Q4 2012 as well as market share. They shipped over 10.8 million smartphones, and had 4.9% of the market in Q4 of 2012. That’s a 89.5% increase for them compared to 2011.

Sony comes in 4th place with 9.8 million units shipped and a 4.5% stake in the market in Q4. That’s a 55.6% increase compared to last year. Maybe if they allowed more carriers to sell their smartphones their results would’ve been much more different.

ZTE comes in 5th place with 9.5 million units shipped and a 4.3% stake in the market in Q4. This is a 48.4% increase compared to last year.

In 2012 as a whole, the top smartphone companies were Samsung Apple, Nokia, HTC and Research In Motion.

IDC Samsung Increases Its Lead Over Apple In Marketshare

2012 was pretty terrible for HTC. They only shipped 32.6 million smartphones in all of 2012, which is a 25.2% decrease compared to last year. Hopefully things will look up for HTC or else they’ll be buried underneath the success of every other company, which is kind of like what happened to RIM.

IDC’s Kevin Restivo is optimistic that smaller companies like Huawei have a shot at performing well in the mobile market, despite the mobile industry being run by Samsung and Apple. He says,

The high-growth smartphone market, though dominated by Samsung and Apple, still presents ample opportunities for challengers. Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets. A good example is Huawei, which overtook LG as a Top 5 vendor in the overall mobile phone market and passed HTC to become a Top 5 smartphone vendor.

 

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