Marketing Is To Blame For HTC’s Poor Performance In 2012

2012 was a pretty terrible year for HTC, with its profits plummeting dramatically. HTC’s CEO, Peter Chou, blames the company’s lackluster results on poor marketing.

He says that HTC’s competitors, most likely emphasizing Samsung, were “too strong and very resourceful, pouring lots of money into marketing”.

He states that he doesn’t have as many resources to counter his rivals’ publicity and instead relies on having unique products to carry him.

Chou believes that the worst for HTC has passed and that 2013 will “not be too bad”.

He, and HTC as a whole, believes that HTC’s cross-patent agreement with Apple will help it become more innovative. HTC will also refocus their marketing efforts to avoid the fiasco that was 2012.

But is marketing entirely to blame for HTC’s troubles? Many users are complaining that it wasn’t just marketing that resulted in HTC’s lack of profits.

They are saying that it’s HTC devices to blame. Their newer devices lack a microSD card slot as well as a non-removable battery, and Sense UI has morphed into something that users hate. I will have to agree that the lack of MicroSD card slot and a non-removable battery are huge deal breakers.

What are your thoughts? Do you believe that Peter Chou is right and that it is solely marketing to blame?


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