Marketing Is To Blame For HTC’s Poor Performance In 2012
2012 was a pretty terrible year for HTC, with its profits plummeting dramatically. HTC’s CEO, Peter Chou, blames the company’s lackluster results on poor marketing.
He says that HTC’s competitors, most likely emphasizing Samsung, were “too strong and very resourceful, pouring lots of money into marketing”.
He states that he doesn’t have as many resources to counter his rivals’ publicity and instead relies on having unique products to carry him.
Chou believes that the worst for HTC has passed and that 2013 will “not be too bad”.
He, and HTC as a whole, believes that HTC’s cross-patent agreement with Apple will help it become more innovative. HTC will also refocus their marketing efforts to avoid the fiasco that was 2012.
But is marketing entirely to blame for HTC’s troubles? Many users are complaining that it wasn’t just marketing that resulted in HTC’s lack of profits.
They are saying that it’s HTC devices to blame. Their newer devices lack a microSD card slot as well as a non-removable battery, and Sense UI has morphed into something that users hate. I will have to agree that the lack of MicroSD card slot and a non-removable battery are huge deal breakers.
What are your thoughts? Do you believe that Peter Chou is right and that it is solely marketing to blame?
HTC HTC HTC.... I'm a huge fan of your devices but you need to go back to your sensation, Amaze days where it had a a beautiful Aluminum metal design instead of this poly-carbonate crap like on the One X and 8 X. Removable Rear Doors where you see your Micro SD slot and battery replacement. Sense being the customization skin that you would never let go! Focus on your stellar designs fantastic cameras and beats audio galore making it a beautiful high end phone for gamers photographers and musicians. Sense 5 Im a little scared of the release pics makes it look 2D no creativity just blah not even simple, Hopefully that isnt the new sense because 2013 is your make it or break it year. If you would go back to your old days i Would take one of your phones over an ugly plasticy Sammy Phone any day otherwise i'm forced. I Still say to this Day the The T mobile HTC Amaze 4G was the best phone in the hand and best design with high end quality feeling I've ever experienced over the Iphone any Android phone BB or WP phone just bliss! GO BACK TO THAT!!!!!!!
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