Zavers By Google Brings Targeted Online Coupons To Your Google Wallet

Google will be announcing a new digital coupon product today that will help customers easily save a lot more money in the future.

The product will be called Zavers by Google, and will be shown off at the National Retail Federation (NFR) Convention & Expo in New York.

With Zavers by Google, you can check various retailer websites that you frequent and save online coupons to your Zavers by Google account and/or your Google Wallet account.

At retail stores, your coupons can be applied when you either scan your phone at a NFC capable retailer, or when you use your rewards cards/phone number that you registered with your Zavers by Google and/or Google Wallet account. Online checkout is similar if the online retailer accepts Google Wallet as a form of payment.

All applicable coupons will be applied automatically to ensure that you get the best possible savings with your purchase.

Google’s new product isn’t just beneficial to customers. Manufacturers also benefit because now they can get a real-time view of their coupons at work. This way they can track how well a coupon or a product is doing and can create new and similar plans accordingly.

Google released a statement about Zavers by Google saying,

“Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.…Zavers by Google is growing fast. This month we are thrilled to welcome New York’s Original Grocer, D’Agostino, as the latest partner in our retail network. In the coming months, we will be announcing partnerships with a number of other major retailers.”

Manufacturers and retailers can find out more information from Google through this link.

Coupons are always a great way to save money, and online coupons have been gaining traction for years, especially with the help of great sites like Slickdeals, Woot, and more. So Google creating an automated process that will help customers get discounts on their favorite products is a great move on their part.

Using Slickdeals in conjunction with Zavers by Google will help a lot of people save a lot of money in the future.

What do you think of Zavers by Google?

Venture Beat

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