The CEO of ZTE USA, Inc., Lixin Cheng, stated that after ZTE’s press conference and its introduction of the ZTE Grand S, many carrier executives were impressed and wanted him to show them more of what ZTE has to offer.
The carriers were impressed by the design and the specs of the ZTE Grand S, which include:
- 5-inch 1080p Gorilla Glass display
- 1.7GHz quad-core Snapdragon S4 Pro processor
- 2GB RAM
- 16GB internal storage with MicroSD card for expandable storage
- 13MP rear-facing camera
- 2MP front-facing camera (able to shoot 1080p video)
- D3+ Dolby Digital surround sound
- Android 4.1 Jelly Bean with MiFavor UI Overlay
- 4G LTE
- 1,780 mAh battery (non-removable)
With all of the attention ZTE’s receiving from US carriers, Cheng can now confirm that the ZTE Grand S will launch in the US later this year. He, however, declind to specify when it will launch and which carriers will sell it.
Cheng also said that the carrier executives were impressed by the 2014 concept models that ZTE has shown them and that they even pushed to make sure ZTE wasn’t holding anything back from them.
ZTE is well known for their budget handsets, and that was in part due to carriers dictating what type of specs their phones can carry. Now ZTE has more input in the development process of their phones and it is now able to build phones more in a way it wants.
“Before, they dominated the discussion. They trust us more now.”
Cheng also states that carriers like them for their shorter development processes. ZTE’s development process only takes 6-8 months, from figuring out the design of a phone all the way to its launch date, which is half the typical development time of 12-18 months from other manufacturers.
ZTE also produce phones at lower costs, which means lower subsidies, which is very attractive in the eyes of a carrier.
ZTE says that it won’t plan on spending a lot of money building its brand in the US, but it will work on viral marketing and social media tactics.
Cheng is confident that more people will know the ZTE brand in the future and that more of its high-end phones will come to the US.
“We’re pretty new to the US market, but we’re growing very fast.”