Converting real money to virtual currency is never fun, just ask any Xbox Live member. However, Amazon Kindle Fire users might be in for a treat. Amazon has announced a new virtual currency called Amazon Coins that will be used to buy apps. Normally, this would just be another option to buy apps (credit cards will still work fine), and would not be very relevant. However, Amazon is planning to give people free Coins (tens of millions of dollars worth) to get them hooked on the ecosystem, so this benefits absolutely everyone. We’re sure everyone is down with some free Coins.