Andy Rubin Thinks Samsung’s Success Isn’t About Android, But Execution

Samsung is well known to be the most successful Android manufacturer by a large margin. Why is that? Superior products? Excellent advertising? Some sort of luck? Witchcraft, maybe? Well Andy Rubin decided to speak out at MWC. This is what he had to say: “There’s one big company that’s being hugely successful. That’s mostly about execution. It’s not mostly around Android.”

We doubt that this is him saying Samsung doesn’t need Android, but it shows that other companies need to step up their game. “People have to figure out how to run their own businesses,” he said. “Should I be unfair to Samsung? I can’t do that. I have to be fair to everyone.”

That’s a pretty bold statement, saying everyone else doesn’t have execution down. And he’s absolutely right. No one in the Android world has matched Samsung’s excellent advertising, strong push, and consumer oriented products. Other companies make good devices, even arguably better ones, but they don’t have the rest of business down. Do you agree with Andy Rubin? What would you like to see from your favorite company?

All Things D

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good advertisement and hands on experience on devices, that's what it takes to make it to the top.

xsehcx 6 pts

totally agree. i couldn't tell you anything about the LG commercials or Asus commercials, i don't remember them. but everyone knows the samsung commercials. And that says a lot.

Allallon 13 pts

I agree with sembazurucde below, I see ASUS come out with some great products, but  only hear about them in Android blogs, I do not see them on the shelves besides some laptops and one or two of their tablets. Most of their products seem not come to the states and are mostly releases in Europe or Asia. Samsung is focused in what they want to do and get the job done right.

sembazurucde 9 pts

I love my ASUS Transformer Infinity. Hardware-wise it is an excellent piece of kit (and, yes it does have the occasional wart). But I don't know the last time I DVR fast forwarded past an ASUS commercial (for any of their products). But I'm constantly fast forwarding over MS Surface, iPad, and Samsung commercials...

 

If ASUS marketed like MS, Apple, or Samsung they might have the cash flow to be able to afford to get their distribution channels up to snuff...