Chromebooks Serve A Specific Purpose, And The Pixel Defeats It

Google has just announced the Chromebook Pixel, and I have to say I’m extremely disappointed. And probably not for the reasons you are. Yes, it’s $1300. It only has a 32GB SSD, it only runs web apps, and its battery life is not extraordinary. There is nothing in there that costs $1300, nothing. But that’s fine, people might buy it for the looks and the size. Maybe even for the great screen. It might have its small niche in the market, and I won’t bash it for that. No, it disappoints me for a far bigger reason.

Let’s look at Chromebooks in general. What is their purpose exactly? What is the purpose of Chrome OS? Is it a Windows/OSX competitor? Is it a laptop-ified version of Android? Why would someone buy a Chromebook? It’s an important question to answer to see why the Pixel is such a failure for what it is.

Chrome OS is very limited in what it can do. It’s not an OS so much as it is a glorified browser encased in a UI that does little else. It runs web apps, which are just web pages in their own windows (or tabs, depending on how you open them). It isn’t a powerful platform by any means; in fact, it’s extremely limited. But of course, that’s not a bad thing because Chrome OS serves one purpose: To do the basics and do them well.

Yes, Chromebooks are made for those who don’t need powerful laptops. For those who don’t play Crysis, and don’t demand a 1TB internal hard drive. Chromebooks, in essence, are the everyday laptops. And they were priced accordingly. The Samsung Chromebook is $249 and does what it does well. It runs fast, its battery lasts a good amount, and it doesn’t break the bank. And that’s a Chromebook’s purpose: an every day machine for an every day person.

Does your mom need that dedicated GPU? Does she care that your 17″ gaming laptop’s screen is 1080p? Will she ever use any programs besides Chrome and Microsoft Office? Most of the time, no. And a Chromebook suits those people perfectly: A cheap computer that does its moneys worth and does it well, unlike cheap netbooks running Windows.

That’s where the Chromebook Pixel comes in and destroys that image of a budget friendly series of devices that will serve you well: it costs $1300. What happens when you take very limited software that used to run on equally limited but very usable hardware, and throw it on top of much higher end hardware? You get little more than what you got from that $250 Chromebook, because it serves no extra purpose. What will that i5 do, run Chrome faster? Why do you need to browse Facebook in 2560×1700? What’s the use of that 400 nit display outdoors if the OS is based in the cloud and needs an internet connection? It’s like buying a diamond encrusted Vertu smartphone only to get the Froyo treatment.

Am I saying that there is no point to the Pixel? Of course not, I’m sure it’ll make someone happy. But it breaks the mold of the Chromebook, in a bad way. It breaks its image, it serves no purpose in a line of devices that serve a very specific purpose. If you want such specs with an OS that can utilize it, buy yourself a MacBook Pro Retina or any PC equivalent. This Chromebook might not be what you’re looking for.

However, those three years of free 1TB Google Drive storage would cost you $1800 but come free with the $1300 Pixel, so that might be a good investment! Get $500 off Google Drive and a free Chromebook Pixel, what a deal!

Share your thoughts on the issue in the comments, we’d love to hear what you think. Do you agree that the Pixel serves no real purpose in the Chromebook lineup? Are you going to get one?

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StephenCeleste 6 pts

Boy, I wonder whose sock-puppet "prophet" is. J-LN is a Google hardware hack and paid on the Google gravy train. Really? You guys think this is an intelligent way to try and co-opt developers and convince early adopters to invest? Why not try actually partnering with some of the software companies you hate on the apps they do best - i.e., Adobe CS and Microsoft Office? Oh yeah, because nowadays you don't just want to win, you want them to lose. It's sad, really, because you have the best philosophy, so why not just prove it out? Look, I use Google services, have an Android tablet, and Chrome is my browser of choice. Why? Because they are the best at what they're trying to do. Don't start playing the Apple/Microsoft/Adobe wargame, just keep putting the product first and stick to open development philosophy as much as is possible. That is enough. This other junk is beneath you.

 StephenCeleste Why would you believe that someone from google would find it important enough to write a post on a relatively no name site? Yes you are right Stephen!! Here at Google, we never would have partnered with Microsoft, who still can't even put out an office app for the Ipad, let alone the chromebook. Let me change Google's stance because I am the moral authority of all the universe. Why does putting out the pixel automatically compromise Google's character. If you don't want to pay 1300 for a pixel, then don't. Its not like they are pulling every 250 dollar chromebooks off the market. This is the beauty of the situation. Consumers have the right to CHOOSE!!! They aren't ruining the product you love. They just put something out different in the hopes that it can drive industry. It will probably fail. But hey, there is no harm in what they are doing. Keep buying cheap chromebooks. No need to get your panties up in a bunch

StephenCeleste 6 pts

1. Yes, Google has the time and resources to do this on every "relatively no-name site", and insulting those of us that pay attention to them doesn't undo the reality that it is the early adopters and devs who spend their time on sites like this one.

2. Microsoft has no Office app for iProducts because of Apple, who has ALWAYS behaved in the manner I'm cautioning Google not to.

3. I wouldn't currently buy a chromebook of ANY stripe, because the ecosystem is WEAK. And if this is Google's plan for hooking devs into it, then I know exactly why it is weak. The problem is not the price, it is the attitude that devs are easily bought with something shiny and everyone else is too dumb to notice it's relative uselessness (After all, they didn't with the iPad, right? So let's start emulating Apple!).

Jean-Louis Nguyen said it best:

 

"I see all these articles and posts calling the $1,299 Chromebook Pixel a "pricey boondoggle" (+TechCrunch), pitching it squarely against the Surface Pro or MacBook Pro, speculating whether it can "upend" Windows (+ZDNet), suggesting it's competing against the MacBook Air (+MacRumors)... that it's too expensive, too early, or both. But they're all missing the point. The Pixel is really just an experiment, but one that is crucial for Chrome OS. It may not sell well. Hey, it probably won't. And the Chrome team may not care how many it sells after all. What they will watch closely is what happens next, specifically, the Web Store. In a way, it reminds me of what the Nexus One did for Android. Consider the 2 biggest complaints you've heard about Chromebooks over the past few years: 1- it uses cheap hardware, and 2- it lacks powerful apps. Hence, critics have called it just a glorified browser. To them, the Pixel probably doesn't make sense either. I bet most reviews will conclude it's too expensive or the hardware is premature. But as we've seen repeated in the blog post and video, the Pixel is really "for what's next". What today's announcement shows is that Google has chosen to address hardware first; doing so on its own (not relying on Samsung, Acer, HP or Lenovo) and doing so boldly. No longer are Chromebooks synonymous with budget hardware; they can be cutting edge; specs are no longer a sore point. Now that hardware is out of the way, it's clear what the next battle is for Chrome OS: cutting-edge applications. The Chrome team has known this for a while; Sundar Pichai certainly knows this today. It's the missing piece they need. It's what consumers have said are keeping them from adopting Chrome OS or switching completely from Windows or Mac. Users need powerful productivity apps and games. The Web Store has to get better. The groundwork has been laid all these years, but Google needs its developers to make the rest happen. Developers also needed a Chromebook they could get excited about. That's the Pixel. In the next few months, you'll see Google doing its best to get the Pixel in the hands - especially minds - of as many developers as possible. The Pixel will probably be given away at Google I/O next May. Meanwhile, the Chrome team will continue to push development until the web is all users really need - reducing hardware dependencies, bringing in more pieces of Android (notifications), and making Google Now a central part of the experience. When apps become powerful enough, Chromebooks will finally be more than a glorified browser in the eye of the mainstream consumer. And that is the gamble Google made today."

So in essence, the Google Pixel resembles a Mac.Kinda not worth the price...ever. 

StephenCeleste 6 pts

The storage deal is actually the part that offends me the most! Yeah, great, trick me into storing a terabyte of my life in Drive, so that I have to keep paying hundreds a year to maintain it once my 'extended free trial' is up. I think this is just a vehicle to get dumb rich people hooked into spending on Google Drive. There's a reason the price is high and it looks shiny - they are fishing for whales.

Brooks Barnard 30 pts moderator

 StephenCeleste Or just buy the 4th gen Pixel when your time is up right?

Haloruler64 84 pts

 Brooks Barnard  StephenCeleste Totally! 

StephenCeleste 6 pts

 Brooks Barnard Maybe, but I bet they reduce the amount or the duration of free space you'll get with subsequent models.

StephenCeleste 6 pts

I'll say this, though - If Ubuntu could be fully functional (including multi-touch and connectivity support) on the soon-to-be-released 64GB LTE model, then I might have a new all-purpose machine. That is highly doubtful, though.

mikeymop 6 pts

It looks good, if it's easily opened so I can drop a 128gb ssd in there it'd be worth consideration. It'd be nice looking Ubuntu laptop.

bydavidrosen 8 pts

i would absolutely buy one (especially when you factor in that google drive space) if i could record my work's podcast on it. but i don't think theres any good chrome os software for doing that?

 

i do agree though that this is very much moving away from what the goal of the chromebook line seemed to be. still an awesome looking device though. my dad's chromebook runs SO much better than my macbook pro it's not even funny.

adomanico01 8 pts

 bydavidrosen there's no chromeOS software. It's a browser-box. A very pretty browser box, but just a browser box.

Haloruler64 84 pts

 adomanico01  bydavidrosen Essentially. You'd have to find a web app to record podcasts.

bydavidrosen 8 pts

 Haloruler64  adomanico01 right that's what i'm saying. i don't know of one yet, but i'm looking. there's already fairly good enough photoshop alternatives. i'd just need a good enough DAW alternative. so far i'm not seeing one.

 

also just so it's clear, i don't think anyone other than 60+ year olds should have one as their main computer haha. but for a secondary computer, they're pretty freaking awesome.

adomanico01 8 pts

 bydavidrosen  Haloruler64 ha, yeah but at that point it's a bit ironic. The Chromebook is the perfect computer for people who've never used anything other than Internet Explorer. :)

Haloruler64 84 pts

 bydavidrosen  adomanico01 Totally agreed. Great side computers, if you can find alternatives to the regular programs you use. And yeah, they have a pretty awesome PS alternative for Chrome OS

bydavidrosen 8 pts

 adomanico01  Haloruler64 oh god that's been the biggest hurdle in getting my parents onto chromebooks. they'll be IN chrome and ask me "where's the blue e that i'm supposed to click on to get to facebook?"

adomanico01 8 pts

 bydavidrosen  Haloruler64 ha, yeah. I build computers and got my dad into it. Now he builds more machines than I do, and is always gabbering on about the latest part he's bought.  When it comes to the internet, he uses IE and has msn.com as his homepage. UGH.

bydavidrosen 8 pts

 adomanico01 it IS, but it's different too. not sure if you've used one, but the samsung ones run really freaking great and do what they're supposed to do perfectly. unlike my macbook pro and my pc. which have little issues and complications here and there.

adomanico01 8 pts

 bydavidrosen Do your macbook pro and pc have little issues/complications here and there with browsers? or with other programs? All my computers run browsers like a champ, though Chrome often crashes ;).

 

And yes, I used the original CR-48, though I haven't splurged on a Chromebook since. I'm sure I could make it work for like 50% of what I do, but not everything.

bydavidrosen 8 pts

 adomanico01 yea i mean aside from things related to my work (composing music), 99% of everything else i do happens in chrome anyway. that's why i'm such a big fan of the idea of the chromebook as my "everything else" work computer... i'd just need to find a simple recording thing for the podcasts to do on the go. chrome on my macbook pro runs terrible. no complaints about it on my windows 7 pc. i'm looking to get rid of the macbook and am between a windows 7/8 laptop or a chromebook if i could find a good simple multitrack recording web app.

adomanico01 8 pts

 bydavidrosen My work relies heavily on MS Office (my real work, not my freelance writing job), so there's no way I could really use a Chromebook. Even my writing gig needs Photoshop and sometimes Primiere, so I'm kind of screwed there too.

Brooks Barnard 30 pts moderator

So, if my memory serves me correctly, I remember that originally the Chromebook being aimed at like business and schools or something?  Who's going to need 1 TB of Google Drive?  A business mayhaps?  My guess is Google has their sights on a very different market with the Pixel than with the $250 Chromebooks.  Maybe trying to turn things back to their original idea/market?  Just some thoughts...

Haloruler64 84 pts

 Brooks Barnard I feel like the direction their hardware took was more media-friendly, instead of business-friendly. Battery life and some local storage would be more towards business. 

Brooks Barnard 30 pts moderator

 Haloruler64 I agree with you on those points. Could this be a sign of things to come? Is this like releasing the Nexus 7 to drive tablet optimized Android apps?

Haloruler64 84 pts

 Brooks Barnard Considering how few people would buy it, if it was such a thing, it would fail. I honestly have no idea... it's strange to me

SteveRaycraft 5 pts

Other than the storage space, I dont see a valid reason to purchase.  I'd rather get a MBP