Score One For The Little Guy, Apple Loses iPhone Trademark In Brazil


We all know how dominate Apple is in North America and in many other areas around the world, but sometimes it’s nice to see the little guy get a victory in court when facing the behemoth company.

Brazilian handset maker, Gradiente Eletronica, recently won a trademark battle over the Cupertino giant.  Back in 2000, Gradiente Eletronica registered the name “iphone” and the name is incorporated in, ironically enough, it’s Android-based iphone Neo One device.  Authorities in Brazil have now ruled that Gradiaente Electronica can continue to use the word “iphone” on it’s devices.  BBC is reporting that Apple will appeal this decision, which I’m sure we would all expect them to do.


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