Best Buy has started to promote the upcoming launch of the HTC One with the opportunity to pre-order yours today! These signs are starting to pop up into local Best Buy location offering a pre-order with $50 down on a Best Buy gift card. Unfortunately, we’re still now sure when the One will actually be available, especially in light of rumors the HTC One may be delayed due to camera shortages. Hopefully, any delay if real, will be short-lived as HTC needs to make this device available as soon as possible. As Samsung readies their next flagship device with the Galaxy S IV, HTC has limited time to sway customers back onto their side of the smartphone fence. There’s no question their market share numbers could use a big win and the One may be the phone do it, but they’ll have to stare down Samsung’s humongous marketing machine. Can they do it? Hopefully we’ll find out soon enough.