Samsung Says It Isn’t About The Materials But The Experience

Though the new Samsung Galaxy S 4 seems to be an amazing phone, people seem to have one problem with it: build quality. This isn’t to say that the build quality is bad in any way, but the choice in materials is not ideal to many. The device is fully made out of plastic, and if it’s anything like the S III, it has a magnesium inner frame. Then people look to phones like the HTC One and iPhone 5 and see a full metal body. Though plastic has its many advantages, there is no denying that metal just feels better in the hand.

But to defend their decision of plastic, Samsung’s design chief Dennis Miloseski spoke out.

“Actually, the global design process has been raised. We’re making devices thinner and lighter, screens more beautiful. With Samsung, it’s less about that but more about building a meaningful relationship with technology.”

The message he seems to be trying to convey is that materials don’t matter, the user experience does. They’re trying to connect the user and the device to make the usage more than just staring into a phone screen all day, and they’re doing this with innovative software. He says, “As the technology moves forward, we may find we’re taking these devices out of our pockets less and less, so you may see different form factors arising from that. I think over time, though, it’s all of our responsibilities not to put more layers of hardware and glass in front of our users. I think the evolution of mobile is moving closer to connecting people to people, and the technology moves out-of-the-way. There’s also room for mobile to change, to reconnect us with the world around us.” It’s an exciting prospect, to be able to use our phones without taking them out. S Glasses and S Watch anyone?

So Samsung considers the user experience and connection between you and your phone more important than perfect build quality. Because, let’s be honest, the Galaxy S 4 is nowhere near poor in build quality. But is it a worthy sacrifice? Premium materials would have been nice too. Leave a comment with your thoughts!

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573W1E 18 pts

If my Galaxy Note was anything to go by, I bet the S4 will be indeed built very well but for me, for a good experience starts with the materials used on the device. I have will often spent ages just twirling my One X+ or old Desire HD in my hand because it's pleasing to the touch. I personally prefer a device that feels "weighty" in my hands instead of overly light. Although, I gotta give it to Samsung, their phones are built like a tank almost. 

techieTroy 6 pts

I'm not crazy about correlating materials and build quality as if they are equivalent attributes, as this article seems to do.  My Galaxy S III has excellent build quality in my assessment, even though it uses plastic.  You acknowledge that but yet say that Samsung considers user experience more important than build quality when it was about materials not build quality.  Just a minor point, and I only make it because I think it's important not to confuse the two.  I have used metal body phones that absolutely did not have the build quality and "fit and finish" of my Galaxy S III.  And of course, being objective, there are pros and cons to both metal and plastic...and of those, some are practical and some are preference.  Part of metal feeling more "solid" is a matter of weight and how it conducts temperature, as well as the texture.  The heavier, metal phones I've had have seems to sustain more damage with drops that plastic phones...which may seem ironic, but there are reason for that, namely weight and the ability of plastic to give just a little.

 

Just some thoughts and reactions.  It's an interesting topic for sure.  Thank you for the article!  :-)

Haloruler64 82 pts

 techieTroy Very good point, build quality =/= materials used. And I do agree, my Note II is very well built even if it feels plasticky. I think the issue is flexibility. It feels "cheap" if it bends, and Samsung uses bendy covers on the back. Which is extremely useful, because it absorbs shock and allows for a removable battery. And for the record, I'm a big supporter of using plastics, they have a LOT of advantages. 

 

You bring up great points!

techieTroy 6 pts

 Haloruler64 Thank you!  You make great points too!  :-)

brianmac 17 pts

I agree that it shouldn't be about the materials. I'd rather them spend the money on performance and screen quality. I actually think the Note 2 and GS3 feel great in the hand, and a lot lighter than the iPhone 4s. Doesn't more than half of people use cases anyway? So if anything it should feel the same or lighter through a case considering the size of the phone lol