If there is one thing that can help a brand blossom, it’s advertising. Take a look at Samsung: They have solid products, but what makes people want them so much? Their advertising shows off the features of the phone in real world uses while also making people relate with funny jokes. They create memorable moments through their advertising, and that’s what gave the Galaxy name such a big presence. But what is the cost of all that advertising?
It’s reported that Samsung spent $401 million on advertising their devices in the US. Surprisingly, they outspent Apple in this category, who only spent $333 million. That’s some big money, and money that can be spent by an already established company. Do we expect $400 million of advertising from others, like HTC? Of course not, but something better needs to be done.