Samsung’s been playing up its Unicorn Apocalypse game through a series of commercials over the last couple months, including an entire series throughout the Super Bowl. As it turns out, Unicorn Apocalypse is a real game — just not one you want to download. Samsung’s campaign to promote what we originally believed was vapor even brought in famed director Tim Burton to add a touch of realism and flair.
With our original belief that the game was just part of a marketing ploy, imagine our surprise when Samsung actually released the game into the Play Store. Samsung collaborated with Gamespot and handed a $25,000 prize to Liquid Gameworlds, the creator of Unicorn Apocalypse.
We’re actually pretty excited at how Samsung handled all of this and we’re pleasantly surprised that it turned up in the Play Store. Except it appears that UA was better off as vapor ware than as a real game. At the time of this writing, UA has a current score of 2.2 out of 5 with many reviews calling it the worst game they’ve ever played. Harsh.
Horrible gameplay aside, it’s fun to see that this turned out to be the real thing and while we don’t believe that Lebron will ever tweet that he loves UA, we love Samsung for trying.