Motorola Teases Moto X Smartphone, Will Be First Device In Companies “New Direction”


Here’s what happens when you think you can take the night off, Motorola goes and teases their next-generation smartphone, a device they say will change the companies direction. Highlighting the manufacturing process taking place in the US, Motorola CEO Dennis Woodside confirmed the device and it’s “Moto X” name. He would only say the device will have an OLED screen and will be one of the most advanced Android devices on the planet.

“We know when it’s in your pocket, we know when it’s in your hand, it’s going to know when you want to take a picture and fire up the cameras.”

The phone will compete directly with the iPhone and Samsung Galaxy flagship device lineup but Woodside emphasized he was also interested in competing in the high-quality, low-cost arena as well.

“We’re going to play a different game than Motorola has played in the recent past,” Woodside said. “It’s not going to radically change the world in the first launch, but we do think that the products will find their markets.”

It’ll come as little surprise that Woodside spoke about two specific areas that his company is focused on and coincide with two avenues Google CEO Larry Page wants to work on: breakability and battery life.

“I’ll save the details for later, but [the industry issue of] battery life is a huge problem. Motorola has some of the world’s best engineers and systems designers who spend their lives on that problem. There are two processors in the device that creates a system that allows you to do such a thing.”

So while all of this is well and good, how about where you can get it? Well, Woodside emphasized that Motorola is working with numerous carriers to “broadly distribute” the device, a move that is unlike the Motorola of recent years. Motorola will borrow some of its battery-saving technology from its ill-fated MOTOACTV smartwatch and incorporate that into its future smartphone lineup.

“What Motorola learned was how to manage very-low-power sensors,” Woodside said, noting it was always collecting location and heart-rate information. “They took those learnings to the smartphone.”

While Woodside spoke out in detail about the “new” Motorola and it’s future direction, we’re still left wondering about what else the Moto X has in store. Hopefully we won’t have to wait long to find out.


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