Augmented Reality

WalkSafe leads you away from traffic

xl_WalkSafe_Android_app_624 The assimilation of the smartphone into our daily lives has been a relatively quick process. Most people that own a smartphone can't imagine going back to a "feature phone" simply because of how much they have grown to rely on the phone's functionality. They keep track of your appointments and are often the main vehicle for communication. Now, they can save your... Read more »

Layar facilitates Disney AR campaign

Layar facilitates Disney AR campaign In a push for the motion picture, Prince of Persia: The Sands of Time, Disney has employed the augmented reality app Layar to produce the World's first AR outdoor advertizing campaign. The promotional film posters seen below feature instructions for Android and iPhone users: launch the app when near a poster with GPS on. The user's location is then compared with a... Read more »

All Day I Dream About Augmented Reality

All Day I Dream About Augmented Reality How much would you pay for a pair of Adidas sneakers that could be acknowledged by your webcam and then used to control a special 3D world created just for those sneakers? About as much as you would pay for any ol' pair or Adidas? Good, because that's what Adidas plans on doing with a upcoming line of at least 5 men's sneakers to be released in 2010. Head of... Read more »

Google Goggles on X10

Google Goggles on X10 I'm going to pass along the advice given at Android Central and say TURN DOWN THE VOLUME BEFORE HITTING PLAY. Yes, it's a bit overwhelming - for the ears, and possibly your speakers. I really wish I could go in-depth here and give my opinion on several different aspects of this phone right now but I have yet to hold one. What I can say is that it certainly... Read more »

Virtual memorial of 9/11 and the World Trade Center

Virtual memorial of 9/11 and the World Trade Center Here's one of likely thousands of applications for augmented reality that I had not anticipated. It's a Virtual memorial of 9/11 and the World Trade Center. I guess these programs are good for something beyond stalking Brad Pitt. Can you imagine visiting the Great Pyramids of Giza and seeing a likeness of the original, polished limestone exterior? Or watching an... Read more »