Tag Archive | "Ads"

Get tub-side with Motorola


Taking a page out of T-Mobile’s book (see: Catherine Zeta-Jones), Motorola has started a new ad campaign using Megan Fox as their MOTOBLUR spokesperson. Can anyone out there think of a better way to start the campaign than to put Ms. Fox in a bathtub sending out pictures via BLUR? No? Then we are on the same page. The Superbowl ad most of you have seen by now was, as I just mentioned, only the start. Hit the jump to see what else Motorola is doing and for a video of the ad.

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2009 Android Advertising


2009 was a great year in advertising for the mobile industry. We saw everything from The Island of Misfit toys, a very creepy webOS multitasking blonde, Catherine Zeta Jones, and miracle banana diets on The Now Network to “an app for that”, a “map for that”, and more of Charles Barkley’s Fave 5 (R.I.P.). Those are just some of the popular mobile tech commercials to air in 2009, but which ad campaigns did a really stand out job? A couple manufacturers and US carriers banded together to bring Android OS onto the main stage with a slew of ad campaigns that changed how consumers everywhere viewed Android. If it weren’t for these campaigns and commercials, Android wouldn’t have seen the great leap in popularity it did in late 2009 and the hype for what is to come in 2010 wouldn’t be nearly as big. What campaigns am I talking about? Let’s take a look.

MyTouch 100% You



Never did I think Cat Stevens, an all white room, and a couple of well known actors would pair so well with Android but T-Mobile did it well. The commercials main point was that you can customize your Android handset the way you want, 100%. While another familiar face, Charles Barkley, made an appearance with Dwight Howard for a second leg of the MyTouch 100% campaign, it just isn’t the same as the originals. When the G1 first launched there were a couple of commercials that aired for quite awhile but none of them made the sort of impact that I feel 100% You did. The MyTouch commercials appear very clean and simple, yet they have a really friendly personal feeling to them. Apart from the ad above, two variances of the commercial aired. One was featuring comedians being… comedians, and one featured popular music artists like Avril Lavigne and Wyclef Jean with the original Cat Stevens song being redone by Wyclef himself.

If you are reading this on the DroidDog home page, clikc on through for the rest of the post:

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ZHJvaWRkb2cuY29tL3dwLWNvbnRlbnQvd29vX3VwbG9hZHMvOC1ERDEuanBnIjtpOjg7czo1NjoiaHR0cDovL3d3dy5kcm9pZGRvZy5jb20vd3AtY29udGVudC93b29fdXBsb2Fkcy83LUREMy5qcGciO2k6OTtzOjY2OiJodHRwOi8vd3d3LmRyb2lkZG9nLmNvbS93cC1jb250ZW50L3dvb191cGxvYWRzLzYtZHJvaWRkb2ctbG9nby5qcGciO2k6MTA7czo2MToiaHR0cDovL3d3dy5kcm9pZGRvZy5jb20vd3AtY29udGVudC93b29fdXBsb2Fkcy81LWRyb2lkZGlnLmpwZyI7fTwvbGk+PGxpPjxzdHJvbmc+d29vX3ZpZGVvX2NhdGVnb3J5PC9zdHJvbmc+IC0gVmlkZW8gUmV2aWV3czwvbGk+PC91bD4=