See that logo right there? In a few short months, it will be gone, replaced by “all new product marketing linked via their own individual colours that are part of an overall brand family.” Samsung is changing up their entire brand image with the help of a team that did the same for Nike and Starbucks. Not only will their logo be different, but their… Read more
The Sidekick was an incredibly popular phone for its time, and T-Mobile and Samsung worked together to bring it into the new age of smartphones. The device was good in most ways, with solid internals, good design, and “edgy” software for consumers. However, it didn’t sell too well. So T-Mobile has decided to retire the Sidekick brand. They also said… Read more
In 2012, HTC paid $300 million to acquire a majority stake in Beats Audio, a software and hardware audio manufacturer. Today the company is announcing that it has decided to go in a different direction. In an investor announcement, HTC made it known that they have sold 25 percent of Beats shares back to the audio company for $150 million. Both sides are… Read more
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