Tag Archives: marketing

Facebook’s New “Launch Day” Ad For Facebook Home Features Mark Zuckerberg

Facebook Home may be the “it” story of the Android world for the moment, and a new commercial for its”launch day” even features CEO Mark Zuckerberg. The good news is that the commercial isn’t nearly as painful to get through as HTC’s’ most recent marketing effort. What it does feature is “Joey,” a Facebook employee who is playing with his own HTC First… Read more

Samsung’s Unicorn Apocalypse Game Is Real…But We Wouldn’t Even Bother Downloading It

Samsung’s been playing up its Unicorn Apocalypse game through a series of commercials over the last couple months, including an entire series throughout the Super Bowl. As it turns out, Unicorn Apocalypse is a real game — just not one you want to download. Samsung’s campaign to promote what we originally believed was vapor even brought in famed… Read more

Marketing Is To Blame For HTC’s Poor Performance In 2012

2012 was a pretty terrible year for HTC, with its profits plummeting dramatically. HTC’s CEO, Peter Chou, blames the company’s lackluster results on poor marketing. He says that HTC’s competitors, most likely emphasizing Samsung, were “too strong and very resourceful, pouring lots of money into marketing”. He states that he doesn’t have as many… Read more

HTC Offers $300 as Trade Up Incentive for New Devices

HTC has a new lineup of phones and is eager to have you take one of them home.  To entice you, they’ve launched an incentive program, “HTC Trade Up”, allowing you to trade in your phone for up to $300 in return when you purchase one of their more current devices.  Seem a little too good to be true?  There is a catch- you do not get to spend the… Read more

Samsung Fires First Shot In Galaxy S III, iPhone 5 Smartphone War

I love Samsung, they make some of the best Android smartphones on the market, but I’m a little on the fence with this advertisement. It’s easy for us to say that the Galaxy S III is more feature rich than the iPhone 5, most of you would not only agree with me, but put up little argument. Still, this list is mostly just contrived features most people don’t… Read more

Samsung Posts New 30-Second TV Spot For The Galaxy S III

Samsung’s interest in making sure the American public knows the Galaxy S III is “Designed for Humans” is ramping up with another TV spot. This time, we’re a little more impressed with Samsung’s marketing effort as they forgo listing specs, instead showing how the device fits in and enhances your life. This is exactly what Apple does with their own… Read more