Facebook Home may be the “it” story of the Android world for the moment, and a new commercial for its”launch day” even features CEO Mark Zuckerberg. The good news is that the commercial isn’t nearly as painful to get through as HTC’s’ most recent marketing effort. What it does feature is “Joey,” a Facebook employee who is playing with his own HTC First… Read more
As a new father, I can tell you this is exactly how the nine months prior to birth go down. Google just keeps knocking these Nexus commercials out of the park. I never thought a Google commercial could mix baby naming, tablets and social media and still make me want to buy a product. Touche… Read more
Samsung’s been playing up its Unicorn Apocalypse game through a series of commercials over the last couple months, including an entire series throughout the Super Bowl. As it turns out, Unicorn Apocalypse is a real game — just not one you want to download. Samsung’s campaign to promote what we originally believed was vapor even brought in famed… Read more
The Verge sat down with HTC’s CEO Peter Chou to talk about the new HTC One and HTC’s future. While not his best interview, Chou did make one bold statement: He blamed the financial failures of HTC On a changing market and marketing execution issues. HTC makes some great devices, and they have their dedicated fans, but it’s a bit unfair to blame… Read more
2012 was a pretty terrible year for HTC, with its profits plummeting dramatically. HTC’s CEO, Peter Chou, blames the company’s lackluster results on poor marketing. He says that HTC’s competitors, most likely emphasizing Samsung, were “too strong and very resourceful, pouring lots of money into marketing”. He states that he doesn’t have as many… Read more
Ever wondered how Samsung manages to sell so many phones over their competitors? If a new report is to be believed then the key looks to be pumping huge funds into marketing and advertising. Asymco put together a nice graph comparing the marketing funds put in by several companies even including such an enormous company as Coca-Cola. Looking at the… Read more
HTC has a new lineup of phones and is eager to have you take one of them home. To entice you, they’ve launched an incentive program, “HTC Trade Up”, allowing you to trade in your phone for up to $300 in return when you purchase one of their more current devices. Seem a little too good to be true? There is a catch- you do not get to spend the… Read more
I love Samsung, they make some of the best Android smartphones on the market, but I’m a little on the fence with this advertisement. It’s easy for us to say that the Galaxy S III is more feature rich than the iPhone 5, most of you would not only agree with me, but put up little argument. Still, this list is mostly just contrived features most people don’t… Read more
This past Thursday, Canadian residents that picked up The Globe and Mail or National Post may have come across Google’s latest ad for their search engine. The half page spread simply read: ”You know who needs a haircut? People searching for a haircut. Maybe that’s why ads on Google work.” Interesting way to get your point across, Google…. Read more
Samsung’s interest in making sure the American public knows the Galaxy S III is “Designed for Humans” is ramping up with another TV spot. This time, we’re a little more impressed with Samsung’s marketing effort as they forgo listing specs, instead showing how the device fits in and enhances your life. This is exactly what Apple does with their own… Read more
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