Tag Archives: Nielsen

Nielsen reports Q4 numbers: Android on top and iOS gaining

Well the Q4 numbers are out and no one’s surprised. It looks like both Google’s Android and Apples iOS are gaining some traction in terms of market share. Android rushed in at about 46.5% which is a gain of 3 percentage points from Q3. iOS took silver with a gain of 2% up to 30% in Q4. Other OS, as predicted either saw extremely small gains (Windows Phone 7… Read more

Nielsen reports on popular apps by age group

Apps have been a major part of the surge in widespread acceptance of the smartphone by consumers of the world. Like most consumer markets, Nielson is ready on the sidelines with a report. Let’s see how this all breaks down shall we? The most popular app in the Market for owners 18 to 34 is the Facebook app. Even the last grouping (ages 35 to 44) cashed… Read more